How to Find the Right Freelance Writer for Your Business
There is so much to do when running a business and writing a blog post will be among the least. Use these methods to hire a freelance writer
You’ve now created your business's website and you’ve read how important a website is to your business. You read how you’ll make money with your website, but ever since you created it no customer has popped into your site.
So, you went to google and searched “how to get traffic to my website”. Some of the answers you’ll find are:
1. Incorporate SEO into your website and blog posts
2. blog regularly
3. link to other blogs
4. share on social media
The problem is that you’re a businessperson and you have so much to do like running your business and managing your team. When will you ever get time to write a blog, learn SEO, run your social media accounts and much more.
Good thing there are freelance writers all over the world who are more affordable than employing an in house writer. A freelance writer will lift all the burden of running a blog and since they are specialised in writing they will write engaging articles, match the content to your brand and write what your readers will enjoy.
You can find freelance writers from many places but to find the right freelance writer for your company requires you to be smart. In this article, you’ll learn where to find the right freelance writer for your business but before finding a freelance writer you need to know which type of freelance writer you want.
There are:
1. Long-form SEO content writer
2. Business writer
3. Technical writer
4. Website copywriter
5. “Your business” content writer
Knowing the type of content writer is vital as it will help in your search for a content writer
Now, where to find freelance writers?
1. Search on Google
With this method, you need to be very specific in your search to get the right results because there are so many content agencies that will pop up.
- Determine the type of freelance writer for example a copywriter to write landing pages and emails.
- Determine the industry you are in e.g digital marketing, e-commerce, personal finance.
- Now you can write on the google search bar ‘freelance digital marketing copywriter” or “freelance personal finance content writer” most of the writers will have websites that advertise their expertise and how you can contact them. Here is a look at what the search showed me.
The difference between an agency and a personal freelance writer is that a personal freelance writer will use their name as the name It will involve going to page 2 or 3 of google to finally get a few contacts of freelancers. If this seems tedious then you’ll love the second option where the writers will come to you.
2. Job Boards
Job boards are easy for getting high-quality freelancers to interview and finally getting the right one for your business. Problogger, Blogging Pro are some of the most common job boards that you can use. Though they do charge a fee to place their job advert. Pro blogger charges $70 while blogging pro charges $30 and compared to the quality of work you want, the charges aren’t costly.
3. Social Media
If you are commonly found on social media, then searching for writers on social media will be a better option for you. But not all social media platforms give you writers. The best platforms are Twitter and Linkedin; those are the writers’ den. On these platforms, writers share their work, accomplishments, tips, and experiences.
On Twitter, you can search using hashtags like #freelancewriter, #freelancewriter for hire, and #copywriter. To know if they are the right ones you can research more by checking their bio where most of them will have a link to their website or portfolio.
Linkedin smoothens the process because its more of a business social media platform. It is more of a digital CV and without clicking other links you can know everything about the freelancer, their experience, best work, and accomplishments.
4. Referrals
Remember all those contacts that you have for people who are in the same business as you? It’s time to make use of them. Apart from business contacts, you can ask your friends and family. Ask your network to recommend any good freelance writer that they know or had worked with that they liked and through this method, you can get experienced freelance writers that have already worked with your contacts and produced good quality content.
What about Upwork and Fiverr?
Upwork, Fiverr, Freelancer are content mills that offer many freelance services at a cheap price. Here clients post jobs for free and receive many freelancers. The issue with content mills is the quality of work you get is poor and before you get the article you want you’ll have many trials. As it is said cheap is expensive.
Perfecting content written by a freelance writer takes as much time as it would take to write it yourself. To spare yourself the issues and using more money than expected look for writers from the methods stated above.
